Trustpilot is a customer review management site that collects reviews and gathers input to assist internet businesses to build a trusted brand and interact with customers. The solution aids organizations in improving client experience, showcasing their reputation, amplifying their online presence, and increasing overall conversions and revenues. Review statistics and analytics, review invitations and reminders, rich snippet stars, on-site review widgets, Google seller ratings, and more are some of Trustpilot's essential features.
Sending out 'kickstart' invitations to prior customers to post a review can help organizations get an immediate bump in reviews. Further, after a purchase, accounts can be set up to automatically send a custom branded review invitation from Trustpilot.com or the brand's domain, using Trustpilot's optimized review templates. Also, Organizations can obtain reviews directly from their business website using embedded review forms, and review reminder emails automatically remind customers to post a review. The built-in analytics dashboard on Trustpilot allows you to track collection rates, sources, and TrustScore changes. Users may also use Google search analytics to track traffic and impressions and see how visitors reach the brand's Trustpilot corporate profile online.
Organizations can use Trustpilot's Facebook app to automatically share reviews on their Facebook page and distribute reviews on Twitter and Google+ with a single click. In addition, Adwords can be enhanced with seller ratings and gold stars to boost click-through rates and generate more qualified prospects. Twenty-five pre-designed 'TrustBoxes' may be shown simply by adding code snippets into the website's HTML to help exhibit ratings and reviews. On numerous advertising platforms, marketing assets such as the Trustpilot logo, icons, and stars help to promote credibility. A built-in split testing tool, Google rich snippet stars, review notifications, multiple user access, and reviews export capability are among the platform's other features.
Advantages and Disadvantages of Trustpilot.
- Pros: It's ideal for finding reviews written by real individuals rather than bots. Writing a review about a review site that provides reviews is amusing.
- Customers and users can give honest comments, make suggestions, discuss their experiences with the firm and goods, and voice their frustrations.
- Overall, it's been fantastic; because, to Trustpilot, many people discovered some tremendous apps.
- Cons: Because some of the reviews concerning the 'fraudulent' companies currently trending there make it difficult to trust that it was an issue that was placed as a review.
- It can be challenging to tell the difference between legitimate and false reviews if you don't utilize them frequently.
- Customer support isn't adequate to solve the issues.
